por Diana Bradley
, Staff Writer | January 13, 2012
From the January 2012 issue of HealthCare Business News magazine
Another conference running during the Arab Health Congress is the Leaders in Healthcare event, aiming to remain one step ahead of the ever-evolving health care sector in the Middle East and North Africa region. This year’s theme is “Patient Experience”, addressing the importance and impact of PE at a national level by integrating it into the 10-year vision. The conference will then discuss PE’s commercial viability by monetizing its emotional value and measuring its success.
“Hospitals have now realised the importance of their core cliental: the patient,” said Page. “Consequently, health care now revolves around the patient and not vice versa.”
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Included in this year’s highlights are the Arab Health Achievement Awards, held to celebrate the Arab region’s future generation of clinicians. Two new award categories include: The Young Surgeon of the Year Award and he Cleveland Clinic Young Clinician of the Year Award. Other additions to Arab Health include four new country pavilions -- Hungary, Bulgaria, Chile and Portugal.
The latest World Health Organisation data states Gulf Cooperation Council countries spend around $18 billion on health care annually, most of which is government funded. Health care systems in the Gulf region currently face increasing health care demand and expenditures triggered mainly by a growing and ageing population. With recent growth trends indicating the pharmaceutical sector of the GCC will touch $7.6 billion by 2014 and grow to $9.6 billion by 2019, foreign direct investment into the sector will increase, according to Page.
“By acknowledging the current trends in the market and identifying the niche opportunities available for our exhibitors, Arab Health continues to be the preferred platform for our customers to market their products, garner intelligence, debate industry issues and network with each other,” he added.
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