Healthcare Marketing Mix

Healthcare Marketing Mix provides a comprehensive assessment of the effectiveness of marketing and promotional investment. Using advanced
algorithms and modeling techniques, Healthcare Marketing Mix can help marketers address or solve marketing and sales challenges, including the

strategic allocation of marketing resources across professional programs and direct-to-consumer (DTC) marketing campaigns, optimizing physician
detailing and understanding the effectiveness of healthcare marketing and promotional campaigns.

Healthcare marketers require a granular analysis so that the right programs are targeted to the right target, geographies and accounts.
"Marketing efforts require measurement across media venues, consumer targets and campaign messages," said Dipita Chakraborty, Senior Vice
President of the Global Marketing Mix Practice for ACNielsen Analytic Consulting. "A 'one size fits all' approach to research cannot meet the
needs of complex healthcare marketing and Healthcare Marketing Mix was developed in response to this."

NielsenHealth, part of the NielsenConnect suite of services, builds on The Nielsen Company's proprietary research and products including retail
measurement, consumer panels, advanced analytics and modeling, geo-spatial segmentation, media measurement and tracking, and online
measurement and tracking combined with the Nielsen's unique "consumer-centric" expertise.

About The Nielsen Company

The Nielsen Company is a global information and media company with leading market positions and recognized brands in marketing information
(ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), trade shows and business
publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in
Haarlem, the Netherlands, and New York, USA. For more information, please
visit, www.nielsen.com .


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