To extend the company’s market reach, Radiaction recently appointed Amanda Bloom as Vice President of Marketing. Her mission is to focus sharply on expanding Radiaction’s market awareness and product pipeline capabilities. She also plans to develop education, support, and advocacy tools to ensure that the company’s growing customer base is fully supported as they understand and adopt this compelling new technology.
The additional FDA 510(k) clearance along with Radiaction’s new staff and facilities are milestone events marking an inflection point for the fast-growing organization. Now, with Radiaction’s Shielding System, physicians can deploy a radiation shielding device at the touch of a button, fully protecting themselves and their staff.

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About Radiaction and RSS
Radiaction, based in Tel Aviv, Israel, offers the Shield System to create a radiation-safe environment for all healthcare team members, revolutionizing X-ray protection with full-body shielding to all staff during fluoroscopy-guided procedures. Placed on the fluoroscope’s C-arm, the Shield System encapsulates the imaging beam and blocks scattered radiation at its source, without increasing radiation to the patient or affecting imaging. This represents a paradigm shift in medical staff radiation protection. Installations target the interventional cardiology and electrophysiology markets, where the highest radiation exposures occur.
Radiaction was founded by Amir Belson, MD and its lead investor is InnovaHealth Partners, LP.
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