Fitbit receives regulatory clearance in both the United States and Europe for ECG app to identify atrial fibrillation (AFib)

Fitbit receives regulatory clearance in both the United States and Europe for ECG app to identify atrial fibrillation (AFib)

Press releases may be edited for formatting or style | September 15, 2020 Cardiology

Continuing the legacy of heart health innovation, Fitbit released PurePulse 2.0 in August 2020, delivering the company’s most advanced heart rate technology yet, using an all-new multi-path heart rate sensor and improved algorithm. This enhanced technology provides users with on-device and in-app notifications if their heart rate goes above or below their set heart rate threshold.8 Users who receive a notification can also take a survey in the Fitbit app to share with their doctor.

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Fitbit Sense is available today for pre-order on Fitbit.com and online at select retailers, with broad worldwide availability starting later this month. Fitbit Sense is available for $329.95 (USD) in carbon/graphite stainless steel and lunar white/soft gold stainless steel.


About Fitbit, Inc. (NYSE: FIT)
Fitbit helps people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their goals. Fitbit designs products and experiences that track and provide motivation for everyday health and fitness. Fitbit’s diverse line of innovative and popular products include Fitbit Sense™, the Fitbit Versa™ family of smartwatches, Fitbit Charge 4™, Fitbit Inspire 2™, and Fitbit Ace 2™ activity trackers, and Fitbit Aria Air smart scale. Fitbit products are carried in approximately 39,000 retail stores and in 100+ countries around the globe. The Fitbit platform delivers personalized experiences, insights and guidance through leading software and interactive tools, including the Fitbit and Fitbit Coach apps, and Fitbit OS for smartwatches. Fitbit’s paid subscription service, Fitbit Premium, provides advanced analytics and actionable guidance in the Fitbit app to help you reach your health and fitness goals. Fitbit Premium + Health Coaching provides one-on-one virtual coaching with expert health coaches and personalized plans based on your Fitbit data. Fitbit Health Solutions develops health and wellness solutions designed to help increase engagement, improve health outcomes, and drive a positive return for employers, health plans and health systems.


Source: Fitbit, Inc.

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