From the January 2017 issue of HealthCare Business News magazine
By Thom Wellington
A tipping point is defined as “the moment of critical mass, the threshold, the boiling point.” This definition can be applied in health care as it relates to health care-associated infections (HAIs). The apex has been reached and the weight is moving the entire balance of health care to incorporate change quickly. So what tipped the balance? The combination or cumulative effect produced by each of the factors listed below pushed health care to the threshold where change is required:
Social media
Mistakes made in hospitals can be quickly communicated through social media channels from a person the mistake affected to anyone who will listen. Social media has undoubtedly impacted the health care industry. Online communities tend to value curated content resulting in many other like-minded individuals believing the information posted is reliable. Word of mouth is the most successful marketing tool, and if a person or loved one has a negative experience or outcome in a hospital, the negativity tends to come pouring out online which may influence a person’s decision-making. Larger hospitals are hiring social media experts to promote good stories and bury negative publicity.
Legislation
Federal and state regulations are mandating that hospitals report errors where the public can review and make choices based on outcomes, in efforts to improve patient quality. CMS is authorized under law to withhold a share of payments under Medicare to hospitals that do not report the data publicly. It is estimated that $5 billion in annual savings could be realized through the public reporting of hospital readmission, complication and HAI rates.
Lack of payment
Payments once made by insurers and government agencies have stopped due to errors. In addition, ACA penalties are built on an increasing scale of reduction of reimbursement for hospitals ranking in the lower quartile of HAI reporting. CMS regulates the denial of payment for selected conditions occurring during the hospital stay that are not present on admission. Three of the 10 hospital-acquired conditions covered by the new CMS policy involve health care-associated infections, which are a common, expensive and often preventable cause of inpatient morbidity and mortality.
Lawyers
Attorneys are receiving specialized training on how to effectively sue hospitals for patients who contracted an HAI. Part of their technique is to subpoena all maintenance and construction-related work near the room where the patient stayed or received treatment and compare it against infection control training documentation for those workers.
