The more available the data is and the greater the exchange of data between the various parties involved in inpatient and outpatient care, the more important data security becomes. "Cloud Computing", where data transfer and data storage can be managed and optimized centrally and securely, is also likely to become increasingly important in the field of medical IT.

Meanwhile, other new developments from another key topic at MEDICA, laboratory technology and diagnostics, are ideally suited for optimizing therapy, and in particular for making it more individual. In this field biochips have brought great advances in recent years when it comes to rapid diagnosis verification of certain bodily parameters and biomarkers in an effort to tailor the treatment to the patient as individually as possible. These microarrays help to reduce a lot of examinations to a bare minimum and to minimize the amount of blood tests that are required as well as the amount of blood that has to be taken from patients. The compact prefabricated boards have hundreds of tiny pits containing chemicals for the examinations. The bodily fluids being examined are then applied drop by drop, along with other reagents, to perform the laboratory analysis. Now there are even chips like this that can be produced on an assembly line, despite the highly complex technology they use. The trick is that, thanks to mass production and the accompanying economies of scale with increased production volume, the overall cost decreases and such powerful diagnostic methods become affordable. For diagnostics they are thus increasingly attractive from an economic point of view.

The examples from the range of topics covered at MEDICA mentioned above demonstrate just how dynamic the health market is, in spite of all the debates about cost cutting, and what opportunities there are for industry due to this dynamism, as well as highlighting why it is ESSENTIAL to stay up to date. MEDICA, the world's No. 1 trade fair, offers the perfect opportunity to do so.

Handy and straightforward - the new eTicket system

This is the first year that visitors to MEDICA and COMPAMED can benefit from Messe Düsseldorf's new visitor management system. Although they could already buy tickets online for the last few years, the new system offers visitors several additional benefits. eTickets are available at a reduced price, can be printed out immediately after purchase, are available online throughout the trade fair and provide free travel to and from the Düsseldorf fairgrounds within the Rhein-Ruhr (VRR) and Rhein-Sieg (VRS) public transportation networks. The new visitor management system also offers new opportunities for exhibitors, who can now manage the ticket vouchers for their customers online, for example.

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