DOTmed HealthCare Business News is a dynamic and efficient advertising option in the healthcare space. The unique content of our articles provides our readers with vital information they need and can use every day to make better buying decisions. With a circulation of over 21,000 that reaches the key influencers and decision makers across the healthcare spectrum - plus our competitive ad rates - DOTmed HealthCare Business News is the ideal medium for any product or service designed for the healthcare industry.

Reach the Key Personnel Involved in Major Medical Equipment, Products, and Service Purchases

The business environment inside a hospital is unlike any other. The multiple department heads and de-centralized nature of a hospital create a business structure in which many people are involved in major purchase decisions - and no two hospitals operate in exactly the same way. So that means you - as an advertiser - have a large number of people to reach.

DOTmed HealthCare Business News' unique demographics delivers those all-important people: The C-level executives and administrators, and key department heads. In addition, DOTmed HealthCare Business News reaches over 3,000 top imaging centers and thousands of leading ISOs, OEMs and equipment brokers and dealers, giving you virtually all the major players in the healthcare space.

DOTmed HealthCare Business News is published by DOTmed.com - the world's leading, public marketplace for buying, selling and auctioning medical equipment and parts online.

DOTmed.com has over 375,000 registered users. Included among them are the medical industry's leading equipment sales and service companies. This gives us access to a database no other publication can tap into.

In Every Issue

Industry Features - Take a quick look
Every month, a major highlight of our magazine is the exclusive indepth reports our journalist write addressing different aspects of the issue theme. Whether it's MR safety, biomedical engineering trends, or the emergence of spectral CT, we interview multiple leaders in the field to deliver candid, well-rounded insight to our readers.

What's New? - Take a quick look
We interview leading manufacturers to discover new technology on the market for each of the major imaging equipment modalities. From MR to CT to mammography and more, our "What's New" articles deliver clear, easy to read insights so that our readers can be better informed about the latest and greatest capabilities of new systems.

Leadership Matters - Take a quick look
The challenges faced by hospital executives are both unique to their own facilities and common across the industry. In this column we deliver key insights from experts who know what it takes to oversee a successful healthcare organization from the top.

Imaging Management - Take a quick look
Whether it's a radiology department in a major health system or a standalone imaging center, managers and administrators are facing complex financial, organizational and interpersonal challenges. Every month we set out to help solve one.

Purchasing Insights - Take a quick look
When it comes to purchasing medical imaging equipment, it isn't always clear what constitutes a good price and what features are musthaves. That's why every month we call on the experts at MD Buyline to share basic, clear-eyed market analysis to help providers invest their money more intelligently.

HTM Perspectives - Take a quick look
The roles of HTM professionals and biomedical engineers are changing rapidly. As their departments work more closely with IT, they also seek better relationships with device manufacturers and hospital executives. In "biomedical perspectives" we give the floor to a leading biomed who discusses their own experiences as an increasingly critical member of the hospital team.

Supply Chain Savvy - Take a quick look
Getting more efficiency out of the supply chain is a key pressure for most healthcare providers. Narrow margins leave little room for careless spending and for many facilities that means rethinking the entire supply chain structure. In this column we share insight from experts on the front lines, exploring how they're saving money one order at a time.

Cost Containment Corner - Take a quick look
The bottom line is top-of-mind with our readers, so we invite experts from different disciplines to share their strategies on reducing costs in meaningful and significant ways.

The Future of Healthcare - Take a quick look
Take any topic from our editorial calendar and chances are it will be very different ten years from now. This is the premise of our "Future of" column, in which we invite some of the most successful businesspeople in the industry to draw upon their first person experiences and share their vision for the future.

Hospital Spotlight - Take a quick look
Each month we shine our light on a U.S. hospital and its unique accomplishments, culture, challenges and community. In addition a two-page spread providing photographs and statistics on the facility, we also conduct an exclusive Q&A with the hospital’s leadership.

HCB Daily News Round-up - Take a quick look
Readers of HCB News know that the magazine is only one part of our coverage. The online Daily News is where our journalists cover breaking news as it happens, five days a week. In each issue of the magazine, the Round-up recaps some of the biggest current events shaping the industry.

Upcoming Events - Take a quick look
Every issue of HCB News includes a list of the most important upcoming industry shows and events. We bring you all the vital details, including when and where it's taking place, how many attendees are expected, and what type of health care professionals should attend.

Special Trade Show Coverage - Take a quick look
Attending major industry events like RSNA, AHRA, ASTRO, AAMI, FIME or SNMMI (just to name a few) can be overwhelming if you're not prepared. That's why HCB News brings insightful coverage to these events and more, through leadership Q&A’s, show previews, exhibitor guides and product showcases recapping some of the most exciting innovations to check out in the exhibit hall. With a copy of our magazine under your arm, you'll always know which booth or presentation to check out next.

If you want to reach the key influencers and decision makers who drive purchasing decisions, HealthCare Business News is your best advertising vehicle.