by
Gus Iversen, Editor in Chief | February 05, 2016
From the January/February 2016 issue of HealthCare Business News magazine
I would also advise first-time exhibitors to deepen their understanding of the attendee demographics and specific product interests in order to target them more effectively. I would recommend that exhibitors, especially first-time participants, proactively use our complimentary Business Matching platform to receive recommendations on who they should meet as well as to schedule meetings before and during the event.
HCB News: What should exhibitors know about Singapore, its customs, special attractions — and what languages are spoken there?
GR: Singapore is definitely one of the easiest places to do business in Asia, especially in the Southeast Asia region. It is a great place to establish yourself first and to act as a stepping stone onto other markets, making it an ideal location to understand market trends and responses across the various countries in the region. The city state is a multiracial melting pot where English is most commonly used amongst the four official languages together with Mandarin, Tamil and Malay.
Singapore is also a fun and entertaining place to be, and certainly one of the world’s most vibrant and exotic cities to visit. Not only is it home to beautiful architecture, it also boasts a divergent cultural heritage, knockout cuisine, a burgeoning bar scene and a heart-stopping skyline at night. My top picks would definitely include the Botanical Gardens, which has recently become a UNESCO World Heritage site, the “Singapore Flyer” for the breathtaking sights of Singapore, and of course the buzzing Clarke Quay and Boat Quay to sip drinks and indulge in some of Singapore’s best culinary treats by the Singapore River.
HCB News: Is there anything else that people should know that we’ve missed?
GR: Medical Fair Asia is held concurrently with the 3rd Medical Manufacturing Asia, an exhibition and conference focused on manufacturing processes for medical technology. Both trade fairs are organized by Messe Düsseldorf Asia and are modeled after the world’s largest and leading medical trade fairs, Medica and Compamed, organized by Messe Düsseldorf in Germany.
For more information please visit www.medicalfair-asia.com or contact medicalfair-asia@mda.com.sgBack to HCB News
