by
Gus Iversen, Editor in Chief | February 05, 2016
From the January/February 2016 issue of HealthCare Business News magazine
Medical Fair Asia 2016 is expected to attract 1,000 exhibitors from 45 countries and 15,000 quality trade buyers and decision makers.
HCB News: Did anything surprise you about the last event?
GR: The 2014 edition posted better-than- expected growth, with a 50 percent increase in the number of exhibiting companies compared to the previous edition in 2012 and a record-setting 15 national and group pavilions from Austria, Canada, China, France, Germany, Hungary, Italy, Japan, Korea, Malaysia, Singapore, Taiwan, Thailand, UK and USA. The show also recorded a 20 percent increase in visitor attendance from the previous edition, which included a strong lineup of government-level delegations and hospital management personnel from Hong Kong, India, Malaysia, Philippines, Turkey and Vietnam.
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We are surprised that amidst the declining business dynamism and economy slowdown in 2014, the show’s exhibit space growth and attendance growth have managed to outpace each other. We are expecting this positive growth to continue in 2016.
HCB News: Who should exhibit at this show? Do you have a North American or U.S. pavilion?
GR: Companies looking to tap the burgeoning growth in the Southeast Asia health care market should definitely exhibit at Medical Fair Asia, specifically U.S.-based companies, as there is a link between the U.S. health care industry and Asia, and a growing number of potential buyers in this region. The show is also the ideal platform to launch the latest medical technology and innovations, and showcases a wide range of exhibitors in the areas of hospital, diagnostics, pharmaceutical, medical and rehabilitation equipment and supplies for this region.
For the 2016 edition, we are expecting 20 national pavilions and country groups, including a U.S. pavilion as well as a U.S. group participation led by Enterprise Florida.
HCB News: What will be some of the themes and highlights at this year’s exhibition?
GR: The event, taking the theme “where health care connects with technology,” aims to bring the latest medical technology and industry happenings to the region. The special highlights for the 2016 edition include Digital Healthcare and Sports Rehabilitative Care platforms, and an inaugural Medicine + Sports Conference Asia featuring new sports medical therapies, and innovative products for prevention, recovery and population health management.
HCB News: What advice would you have for first-time exhibitors to make the most of their time at the show?
GR: My advice would be for first-time exhibitors to actively market and promote themselves to seize the interest of attendees prior to the event. At Medical Fair Asia, we offer a suite of complimentary publicity opportunities to help exhibitors publicize their participation. Our marketing communications team regularly shares news and information about the event with the international trade media. I would definitely encourage first-time exhibitors to share their latest news with us so that the information may be featured in the event’s press releases, emailers and other publicity platforms.
