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Q&A with Gernot Ringling, managing director of Messe Dusseldorf Asia

por Gus Iversen, Editor in Chief | February 05, 2016
Gernot Ringling
From the January/February issue of HealthCare Business News magazine

HealthCare Business News interviewed Gernot Ringling, managing director of Messe Dusseldorf Asia Pte Ltd., regarding Medical Fair Asia.

HCB News: This year’s Medical Fair Asia is being held at a new venue. What went into that decision?
GR:
Medical Fair Asia has been growing immensely since the first staging in 1997 and continues to expand well into its 11th edition. Our biggest challenge right now is locating a large enough space to strategically develop our future editions, especially more so with the co-location of our other concurrent event, Medical Manufacturing Asia. This change in venue presents an opportunity for us to put in place our plans for the future.

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We will be moving to the new venue, the Sands Expo and Convention Centre, Marina Bay Sands Singapore, for the 2016 edition, scheduled to be held from Aug. 31 to Sept. 2. The event will present an exhibition space of 15,000 square meters (161,458 square feet), which is a 40 percent increase from the previous installment in 2014.

HCB News: To what do you attribute the show’s growth? How many exhibitors and attendees do you expect?
GR:
I would say that the first and most important factor has been our ability to adapt and adjust to the dynamic Southeast Asia health care landscape, characterized by the diverse nature of the region’s health care systems, which are at varying stages of evolution, and offer both our exhibitors and visitors the best possible response to their needs. We work closely with our exhibitors. We know their products, solutions, strategies and target audience. We also comprehend the visitors’ needs and their expectations.

With this understanding, we are able to link up exhibitors with relevant distributors, suppliers and agents and vice versa, and cater to the different solutions and visitor needs across the various specializations and broad health care channels.

The Southeast Asia medical and health care industry is also riding on a strong growth momentum. The increasing awareness of quality health care, rapidly aging populations, higher life expectancy, rising trend in medical tourism and booming economic development are among the factors contributing to this growth. Governments in this part of the world are also driving initiatives to create a more robust health care sector to meet their citizens’ escalating needs, further fueling the region’s industry growth. Strategically positioned as a “central” exhibition for Southeast Asia, connecting all countries in ASEAN with a total population of 600 million, the show rides on this growth and provides the fitting platform for industry players to tap the unprecedented business opportunities in this region.

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