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RSNA Product Showcase

by Mai Hiraoka, Media Relations Manager | November 29, 2019
From the November 2019 issue of HealthCare Business News magazine


Marketing Referral App
MedInformatix - North Hall, #8306

New for 2020 is a marketing referral app that integrates seamlessly with the MedInformatix RIS and provides marketers anytime anywhere access to real-time referral data. The app enables marketers to chart pre- and post-marketing outreach notes on referring group(s) so a history can be developed to manage relationships as they unfold. Other features include an expense functionality to track budgets and calculate the approximate cost of referral, similar to the cost of customer acquisition used by sales professionals, so practices can determine a return on its marketing investment.

OT54 Cardio-Angio Ceiling Suspended Shield
MAVIG - South Hall A, #3100 & North Hall B, #8504

(Radiation Safety Zone) The Radial and Femoral Access OT54 Cardio-Angio Shield combines a larger radiation protective lead acrylic shield with an overlapping flexible lead curtain panel lays perfectly flush to the patient's body and stops a significant amount of scatter radiation coming from the patient. The new OT54 has two curved cut-outs to ensure consistent performance for both radial and femoral artery access. Germany's RöFo Publication recently evaluated the efficiency of the OT54 Shield with the flexible lead curtains and noted a dramatic dose reduction of the head and eyes of the operator. When the OT54 Shield is used in combination with the Patient Femoral or Radial Drapes a further dose reduction is noted. Sterile disposal covers are available for all products noted.

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