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Technology advisor: road map for increasing hospital market share

September 12, 2016
From the September 2016 issue of HealthCare Business News magazine

Implementing an operational dashboard
It may be surprising, but several major hospitals are still running their operational metrics manually using spreadsheets. Implementing an operational dashboard is therefore the foremost step. These data-driven operational performance metrics have to be focused on each area of operation: clinical; emergency room; pharmacy; etc. This dashboard can be deployed with web-enabled technology for quick access to all stakeholders in the value chain. The areas for performance measurement are the following: publishing provider, network and clinic benchmarks; enabling drill-down and roll-up reporting; creating clinical reports based on national standards; full disease management and case management support over targeted conditions.

Launching a patient portal
A patient portal plays an important role in delivering a 360-degree, personalized experience to every individual. The portal must bring together a collective view of the patient’s health insurance data, health benefits, personal health records and wellness plan. This is also the place where instructional videos mapped to care management pathways can be delivered and patient feedback solicited and gathered. The areas for performance measurement are the following: improving communication between provider and patient; improving patient adherence to managed medical conditions through web-based portal interactions; tracking patients through Meaningful Use; enhancing point-of-care decision support; publicizing and sharing evidence-based medicine treatment guidelines; storing population health reporting and profiles.

Implementing a data analytics framework
In the first year, an organization has to constantly focus on collecting and organizing consumer data from multiple sources. A data analytics framework is essential to obtain key insights for population health management and care management initiatives. Analytics should also help manage quality-of-care and cost-of-care metrics across the board. The areas for performance measurement are the following: prospective reporting on clinical and financial outcomes using predictive modeling tools; population risk assessment for contracting insights; identification of high-risk patients for case management and disease management programs.

About the author: Bipin Thomas is a renowned global thought-leader on consume-rcentric health care transformation. Thomas is a board member of HealthCare Business News magazine and chairman of ICURO, a digital business outcomes management organization where he is redefining personalized care delivery by connecting all stakeholders in the emerging health care ecosystem.

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