From the July 2015 issue of HealthCare Business News magazine

Providers that adopt cloud-based case management strategies can generate recurring payments when recommended treatments continue over a long period of time. For example, a provider could pinpoint a course of physical therapy through secured medical records, and then recommend a fitness center to provide the treatment. The provider then generates recurring sales by managing the subscriptions to the fitness center.

The more that customers trust their provider, the increased likelihood that they’ll participate in suggestions for improved health and fitness sent their way. The health care company that can harness the power of recurring revenue can often see dramatically increased earnings because it can align products and pricing with proper health care while protecting patient privacy.

What’s more, patients get more choices, increasing their level of satisfaction and making them less likely to opt out of recommended therapies. Many businesses benefit from HIPAA certification, even those enterprises that don’t have direct interaction with patients.

Responsible companies doing business in the health care sector all realize that the data flowing to or from them must be secure, and in fact, even more secure than what’s expected of many other industries. HIPAA certification provides an added measure of assurance.

The bottom line: with the proper security measures in place, customers can trust new technologies such as cloud billing and its inherent advanced monetization models. HIPAA compliance coupled with recurring revenue is a winning combination for health care companies looking for new formulas for success and customer service.

About the author: Oleg Ganopolskiy is VP of Operations at Aria Systems where he ensures that all systems provide the highest level of security, compliance, performance, capacity and reliability.

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