From the June 2015 issue of HealthCare Business News magazine
From there we discussed the move away from patient-specific medicine to disease specific medicine and the idea that scanning has become almost automatic. There is even a joke that has circulated that after looking at an image, the reader states: “We better examine the patient!”
Everyone at the table agreed that PET images lead to better patient outcomes and the general prediction is that although PET is well developed in the U.S., its adoption has been fairly slow beyond our borders, but it will continue to grow internationally as more studies are conducted showing its benefits. Reiss said that he has seen growth in PET centers, both inside and outside the U.S.
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Promising developments
We also discussed cancer genome sequencing. Using this technology to study the genes of the cancer cell, medical professionals can determine the type of cancer and track how the cancer is reacting to treatment. This enables them to make adjustments to the therapy regime quickly and effectively. With this information, it may be possible in the future to program the cancer cells to basically commit cellular suicide, or apoptosis, via the introduction of a special radiopharmaceutical cocktail. Right now, things are still in the research stage, so it may be some time before results are in and the cost is something manageable for wide application.
The concept of gene sequencing led to a conversation with Goldsmith about how things have changed since his early days as a physician. Many years ago, when he was Battalion Surgeon for the 3rd Infantry Division of the U.S. Army, stationed in Germany, he remembers that physicians were driven by the science of medicine. But I think we all agreed that many physicians are driven by performance, which to some extent, is linked to compensation. Gene sequencing really takes medicine back to its scientific roots.
Company directions
Reiss talked about how his company started in two small buildings in eastern Long Island in a town called Shirley. Over time his business grew 120,000 square feet – in part, due to his ethical business practices after a major national disaster.
